Updated on: 7 July 2015

Your privacy is important to us.

Richard Lord Ltd. and its affiliates (“us”, “our” or "we") are dedicated to protecting the privacy of our players ("you").  This Privacy Policy (the “Policy”) describes the ways we collect, store, use, and manage the information, including personal information, that you provide or we collect in connection with our game, Freak Factory (“Freak Factory” or the “game”). Please note that the scope of this Policy is limited to information collected or received by us through your use of Freak Factory. This policy does not apply to other applications, websites or services.

By playing Freak Factory, you are expressing your agreement to this Policy and the processing of your data, including your personal information, in the manner provided in this Policy. If you do not agree to these terms, please do not play the game.

If you have questions or concerns about our privacy policy or practices, please contact us at

Information Collection and Use

Our primary goals in collecting and using information is to provide the game to you and to create reports for internal use.

When playing the game, you can choose to sign-in to the game using a social service such as Facebook, Game Center or Google+ (a “social service”). If you choose to sign-in to the game using a social service, we store on our servers your unique id and your name on the social service and the ids of your friends on the social service, alongside your current scores in the game. This enables us to coordinate your scores across multiple devices and to share your scores with your friends via leaderboards within the game. We do not store on our servers any other information from the social service.

If you choose not to sign-in to any social services in the game then we will not store any information about you on our servers.

If you want us to delete the data we receive from Facebook, Game Center or Google+ about you, please contact us at


The game contains third party analytics tools from deltaDNA. deltaDNA collects information about how you play the game using data sent from the game to their servers. deltaDNA in turn provides non personally-identifiable information to us through various reports.

The full privacy policy from deltaDNA is available here.

Contacting us

If you contact us we may keep a record of that correspondence.

How We Use your Information

We use information collected to

  • provide leaderboards within the game
  • coordinate your scores across multiple devices
  • understand player behaviour within the game
  • respond to requests from you

Disclosure of your information

We do not rent, sell or share personally identifiable information with other people or non-affiliated companies except

  • to comply with laws or to respond to lawful requests and legal process
  • in connection with or during negotiation of any merger, sale of company assets, financing or acquisition of all or a portion of our business to another company

We may share aggregated information in a form that does not directly identify you with third parties.

Changes to this Policy

We may change this Privacy Policy at any time. We will post all changes to this Privacy Policy on this page and will indicate at the top of the page the modified policy’s effective date.